Our History

Optimo Foods Pte Ltd

Optimo Foods Pte Ltd was established in March 2016 to deliver better-for-you and free-from products. We are committed to products that improve the nutrition and well-being of our consumers by making it accessible in a cost-effective way.

Formerly known as Foodpath Pte Ltd, we have been serving the FMCG (fast moving consumer goods) industry in Singapore and Southeast Asian markets since 2009 with a portfolio of premium brands.


We place quality products in the best hands possible – from the supply source to the discerning consumer.

Our collective experience (about 70 years!) in FMCG, Category Management, Consumer Insights and Food Technology functions, including our firm grasp of Asia Pacific, ensure that your business objectives are met - efficiently and effectively.

Our customers also rely on our capable team representing a range of better-for-you gourmet foods, snacks, natural haircare and skincare brands distributed through supermarkets, pharmacies, specialist retail chains and online stores.

The Value Promise

Connecting Brands, Channels, & Consumers

Our deep understanding of brands and the ability to communicate their value are vital pillars of success. To that end, we engage with our business partners to understand their brand premises before developing in-market solutions, ranging from marketing communications to target channels.

What we do

Our services

Trade Marketing Services

We manage all aspects of trade marketing, from pricing and margin analysis, promotional submissions to new item launches.

To ensure sales targets are achieved, we conduct regular category reviews with key accounts as part of our category management process.

In-store Activation Services

Our experienced merchandisers work closely with retailers at store level to drive ongoing activation, ensuring your brand is well-presented on shelves and off-location displays.

Our interactive promoters engage with consumers during sampling sessions, providing a well-tailored experience for your brand.

Business Development

Our customers benefit from our customised supply models based on specific business requirements for the market.

We collaborate closely with you to jointly set sales targets, forecasts and expenditure budgets. Monthly reporting can also be organised for tracing purposes where data is available.

Marketing Services

Marketing is crucial to generating brand awareness. Let us help you strengthen brand presence with our expertise in making products more accessible to customers.

These include organising fairs and events, booth and atrium sales, sampling giveaways and working with PR agencies to achieve desired results for launches and campaigns.

Our Philosophy


We are constantly identifying practical and cost-effective solutions to the ever-increasing business challenges. To stay ahead of the curve, we always review our systems and services to keep us well-positioned for the future.

Specialists in

New Zealand


With deep roots in New Zealand, well-known for its pristine pastures and world-class production standards and facilities, we are proud to be specialists in kiwi brands.

We apply the best of the ‘no. 8 wire’ attitude and New Zealand-standard category management practices within our business.

With our extensive network within New Zealand, we are able to source products to meet specific requirements.

Contact us for a chat on how we can be of service. We’d love to hear from you!

Contact Us

68 Kallang Pudding Road
#02-01 SYH Logistics Building
Singapore 349327
T: +65 6295 0973

We Care

Our aim is to place quality product in the best hands possible, from source of supply to the discerning consumer.

Working closely with our partners, we strive to deliver sustainable solutions for our brands in our markets.

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